How Simplicity Living measures the whole-of-life carbon, energy, productivity and durability of its build-to-rent communities, and why a concrete-led methodology stands on par with, or ahead of, the industry benchmark.
Simplicity Living builds with a lot of concrete. On the surface, if you only ever look at the carbon locked into the materials at the factory gate, that looks like a problem.
This report explains why that surface reading is incomplete, and how the platform Nezo has built for Simplicity tells the whole story. Carbon emitted during manufacturing (life-cycle stages A1–A3) is only the first chapter. A building is delivered to site (A4–A5), lived in and maintained for decades (B–C), and consumes energy every single day it stands (its operational emissions). Judge a methodology on the factory gate alone and you miss where most of the carbon, and most of the opportunity, actually sits.
The argument runs in four moves, and the rest of this document backs each one with the tools and the numbers behind it:
Add those together and the embodied "premium" is repaid many times over. The platform's job is to make that case transparent, reproducible, and impossible to wave away.
A single, public-facing dashboard that brings every dimension of building performance into one place, backed by real data from four live Simplicity projects.
Rather than a one-off study, the platform is a living set of connected tools. Each addresses a different stage of a building's life, and each compares a Simplicity project not just against its own predecessors but against an independent benchmark. The four communities tracked are:
| Project | Location | Homes | Status |
|---|---|---|---|
| Reiputa | Mt Wellington | 297 | Completed, NZ's largest build-to-rent |
| Waiatarua | Remuera | 330 | Under construction |
| Lake Road | Northcote | 93 | Planned |
| Morningside Drive | Morningside | 264 | Under construction |
Material carbon (A1–A3) and full life-cycle assessment via Nezo, aligned to Green Star, benchmarked against industry norms and CLT.
Whole-building simulation on EnergyPlus / OpenStudio, isolating the performance of the building fabric itself.
A free, interactive tool modelling how on-site productivity offsets construction-stage carbon.
A distinctive "waste depth" visual that makes resource efficiency tangible.
Total cost of ownership across methodologies over 20–50 years, driven by material durability.
A transparent, Green Star-aligned self-assessment across seven credits that matter most.
An illustrated view of each community's access to public and active transport.
We measure the material carbon honestly, then go further than most, setting our own comparative benchmark against the methodologies we're being judged against.
Embodied carbon in stages A1–A3 (raw material supply, transport to factory, and manufacturing) is calculated in Nezo from project quantities and EPD-based emission factors. The same models feed a full life-cycle assessment aligned to Green Star, extending through construction, the in-use phase and end-of-life.
What makes the approach unusual is the comparison set. Alongside the four real projects, Nezo models hypothetical alternative buildings on the same footprint: a code-minimum, industry-norm methodology that establishes the benchmark, and an emerging-method comparison such as CLT (cross-laminated timber). This lets Simplicity ask the honest question,"compared to how the rest of the industry would build this, where do we land?", rather than only measuring improvement against itself.
Even on the material-only measure where a concrete methodology is expected to struggle, each successive Simplicity project comes in below the industry benchmark, and the trend is steadily downward as designs are refined, from a 16% reduction at Reiputa to 36% at Morningside Drive.
A1–A3 figures are derived from EPD-based Nezo models. Full B–C and operational stages are combined into the whole-of-life view in the Conclusion. All values are per square metre of gross floor area.
The largest carbon slice over 50 years isn't in the walls. It's in the electricity used to live in the building. This is where thermal mass repays the embodied premium.
Energy performance is modelled with Nezo's energy-modelling tools built over EnergyPlus and OpenStudio, the U.S. Department of Energy's whole-building simulation engine and NREL's modelling platform. As with carbon, the four projects are simulated alongside the benchmark and alternative methodologies.
Energy modelling is conventionally used to optimise HVAC systems. Simplicity inverts this. Because every project uses the same heat-pump heating and cooling, the mechanical system is held constant, so any difference in modelled energy can be attributed almost entirely to the thermal performance of the building fabric. The model becomes a way to prove the value of the materials themselves: the thermal mass of concrete dampens temperature swings, so less energy is needed to keep each apartment comfortable.
That energy intensity is converted to operational carbon using New Zealand's grid emission factor. Because the grid is comparatively clean, the headline insight is about energy demand: lower demand means lower running cost for residents and lower emissions for every year the building operates, compounding across the full 50-year life.
Holding the heat-pump system constant isolates fabric performance. The modelling shows Simplicity's thermal-mass approach cuts operational energy by roughly 20–37% against benchmark, the single largest contributor to the whole-of-life carbon advantage.
The build methodology is carbon-heavy in its materials, but it is fast to assemble. That productivity is a carbon lever, and we've made the tool to prove it free for anyone to use.
Stages A4 (transport of materials to site) and A5 (the construction process itself) are where a methodology's logistics show up in the carbon ledger. Simplicity's approach is honest about the trade-off: a material-intensive system carries an embodied cost, but the same system is quicker and more efficient to erect on site. Fewer site weeks, fewer deliveries, less plant running time and less rework all reduce construction-stage emissions, clawing back a meaningful percentage of the embodied premium. It doesn't erase it, but it is a real and measurable offset.
To make this argument usable beyond Simplicity, the platform includes an interactive, free A4–A5 calculator that anyone can pick up. It models construction-stage carbon two ways, a baseline logistics scenario versus an optimised one, and lets the user adjust transport distances, material densities and weekly site activity to see, in real time, how increased productivity translates into lower construction carbon.
Productivity is not a soft benefit. Modelled as logistics carbon, Simplicity's faster on-site assembly delivers an A4–A5 footprint 20–38% below benchmark, partially offsetting the embodied material cost.
Simplicity measures waste in a way you can actually picture, how high it would stack if you tipped it across the building's own footprint.
Conventional waste metrics (tonnes, or cubic metres) are hard to feel. The platform's waste tool takes the total volume of construction waste and divides it by the ground floor area, expressing the result as a depth in millimetres, the height the waste would reach if spread evenly across the footprint of the building it came from. It is an intuitive, instantly comparable benchmark, and lower is unambiguously better.
Simplicity's goal is to hold waste below 100 mm, with the best-practice ambition under 50 mm. The tool includes a live calculator and a visual fill graphic, so a project team, or a member of the public, can enter their own volume and floor area and immediately see where they sit against the bands.
Making waste visceral changes behaviour. A target expressed as a depth on your own footprint is far harder to ignore than an abstract tonnage, and it gives every project a shared, honest yardstick to drive reduction against.
This dimension is told in dollars rather than carbon, but it makes the same point: durable materials chosen up front cost far less to own over a building's life.
The maintenance tool models total cost of ownership over 20 to 50 years, not just the initial build, but the cumulative cost of servicing, repairs, component replacement and eventual renewal. The Simplicity philosophy is to select durable materials and robust construction methods that minimise long-term maintenance while holding high performance.
The clearest example is cladding. A brick façade carries more material up front than a timber alternative, but it is washed rather than repainted, rarely replaced, and resists weathering for decades. Over a 50-year horizon the timber option accrues repeated repaint and replacement cycles that the brick simply avoids. The same logic favours the in-situ concrete structure on the tool's methodology comparison.
| Methodology | Initial cost | Maintenance | Durability |
|---|---|---|---|
| In-situ concrete (Simplicity) | Moderate | Lowest | Exceptional |
| Precast | Moderate | Low | High |
| CLT (timber) | Higher | Higher | Good |
Durability is also the story behind the B–C life-cycle stage, the in-use and end-of-life carbon of replacing components over time. Fewer replacement cycles mean lower B–C carbon, and Simplicity's modelled figures sit well below benchmark (60 kgCO₂e/m² benchmark versus 40 down to 34 across the projects). The cost case and the carbon case are two views of the same robust material choices.
Across the modelled comparison, the in-situ concrete methodology delivers the lowest total cost of ownership over the building's life, reasonable initial cost, minimal maintenance, and the durability that keeps replacement carbon and spend down.
A transparent, self-driven assessment that keeps every strength and weakness visible, and which Simplicity offers as a mechanism for others to follow.
The scoring system is aligned to the leading green-building rating, but built around honesty rather than a single headline star. It actively benchmarks the seven credits that matter most, each scored out of 20 and each standing on its own merit, so a strong area can't quietly average out a weak one.
A score wheel presents all seven at once, each segment filling from the centre to the score achieved. A detailed view expands any category to show exactly what it is scored on and why. The 14 remaining rating credits, the ones where Simplicity reaches full marks by default through its standard approach, are documented separately, so the picture is complete without inflating the headline.
The system reflects what Simplicity stands for: performance that is measured, visible and self-driven rather than asserted. Crucially, it is offered outward, a scoring mechanism others can adopt to benchmark their own projects against the same credits and the same honesty. It turns Simplicity's internal discipline into a shareable standard for the wider sector.
Scoring each credit on its own merit keeps the platform credible. It resists the temptation to hide a weak area behind a strong one, and it gives Simplicity, and anyone who adopts the method, a clear, category-by-category map of where to improve next.
Assemble the four moves and the case is complete: judged across its whole life, a concrete-led methodology is not a carbon liability. It is a net advantage.
The introduction promised a counter-intuitive result. Here it is, stage by stage, as a single ledger, total life-cycle carbon per square metre of gross floor area, over 50 years:
| Life-cycle stage | Benchmark | Reiputa | Waiatarua | Lake Rd | M'side |
|---|---|---|---|---|---|
| Materials (A1–A3) | 450 | 380 | 350 | 320 | 290 |
| Logistics (A4–A5) | 40 | 32 | 29 | 27 | 25 |
| In-use & end-of-life (B–C) | 60 | 40 | 38 | 36 | 34 |
| Operational energy (50-yr) | 735 | 588 | 564 | 515 | 466 |
| Total (kgCO₂e/m²) | 1,285 | 1,040 | 981 | 898 | 815 |
| vs benchmark | baseline | −19% | −24% | −30% | −37% |
The material premium at A1–A3 is real, and it is repaid, several times over, by lower logistics carbon, fewer replacements, and above all by an operational saving that compounds every year the building stands. The trend across the four projects is consistently downward, with each design improving on the last.
This is a foundation, not a finish line. The platform is built to absorb more evidence as it arrives:
Nezo has delivered Simplicity a working, evidence-led platform that measures building performance across its entire life, and the early findings make a clear, defensible case that Simplicity's methodology is on par with, or ahead of, the industry benchmark. The work now is to keep feeding it real data and let the results speak.